Published on : Thursday, June 23, 2016
KARE’s creative spirits have now added the sunny side of furnishing to Mallorca, the sun kissed island in Span. Mallorca is Europe’s most desirable destination for pleasure seekers and individualists, and its popularity with German visitors is without equal. This of course makes it exactly the right place for the creative furnishing ideas of Jürgen Reiter and Peter Schönhofen, who are now enhancing both fincas and retreats in the old city with their inexhaustible design ideas full of surprises and the joy of living.
KARE CEO Peter Schönhofen is continuing to expand the international franchise network with speed and energy – KARE now has over 100 franchise stores worldwide, and an equal number of shop-in-shops. After Barcelona, Spain’s capital of design, Munich’s unconventional furnishing professionals have now conquered Mallorca with a glamorous opening party.
The newly expanded store is favourably located near Santa Ponsa in the south-west of the island, only 15 minutes from the capital Palma and with the advantage of immediate product availability. It always has a stylish mix of new products and bestsellers in stock, and shop manager Iboléon states: “We offer a strong appeal to shoppers with a product range which is unique in Mallorca, is attractively showcased and available ‘to go’. On an island, in particular, immediate availability is a big advantage over having to wait a long time for something to be delivered from the mainland”.
The new franchise store is around 1000 m² in size and features an eye-catching black facade, loft styling and a spectacular product display. With this store Rafa Iboléon, director and owner of the new KARE outlet, is targeting both international and Spanish residents on the island. Accordingly communications on all channels are in three languages.
Peter Schönhofen said, “This island’s appetite for style and elegance is the perfect match for our brand universe. In addition Mallorca has a wide range of villas and apartments which provide the ideal potential for our creative furniture brand and the KARE ‘wow’ effect.”