Published on : Wednesday, May 14, 2014
A new paragraph narrated in the story of Expormim through Jaime Hayon’s vision leads to a new collection. The first story is the contemporary perception of the author about the identity of a manufacturer of his country that exudes Mediterranean flavour. Inside, other stories are framed: those that evoke the memory with the touch of rattan and detail of his twisted, and that lead us to recall “La Exportadora de Mimbre” of the sixties, when furniture was created to complete the attractive terraces of the Mediterranean, and its tourist explosion. Although the real story is the encounter between the designer and the company, being mutual fans who have shown respect to the Mediterranean craft tradition through their work.
The main set of the FRAMES collection includes an armchair, a room divider and a side table. In order to manufacture them, skilled craftsmen select the rattan rods with special attention, curve them with heat, explore all its features to create, and manually introduce them into the moulds. But while the classic use of rattan includes multiple diameters and abundant links, Hayon creates a formula to compose the pieces of FRAMES that simplifies and organizes the structures. Each screen of wicker frames a classic braiding that evokes the past, but the whole takes the sinuous forms characteristic of the designer and his illustrations. Jaime Hayon takes advantage of the continuity that these fibres are able to provide to follow the line of his drawings, while other materials would have required assembly.
The curved and organic frameworks compose both the room divider and the chair, providing warmth and comfort thanks to the flexibility of the fibres.
With this story made of rattan frames, Hayon creates a new sophistication for a classic of the Mediterranean imagery that allows to bring the rustic charm to the interiors: the seduction of living the summer all year round.