Published on : Thursday, August 27, 2015
So far, the furniture year 2015 has been characterized by two extremely important events: thanks to imm cologne right at the start of the year and the other one is interzum in May.
interzum and imm cologne offered the perfect platforms for the exhibiting companies to present their ideas and innovations to the entire world in one go. Boasting impressive figures, both trade fairs were able to underline their role as global business hubs for the furnishing and supplier industries: in total 2,800 companies from more than 50 countries and over 20,000 national and international guests from more than 140 countries visited imm cologne and interzum.
interzum is the trade fair at which industry presents it product novelties. The survey also corroborated this: almost all the exhibitors, who presented their product innovation at the fair, were impressed at the high interest shown by the trade audience in Cologne. Many manufacturers stated the first orders or orders for product samples were already placed at the trade fair. Many of the trade visitors oriented themselves on the results of the “interzum award” when searching for novelties.
The result of the survey confirms the high satisfaction among the exhibitors. The result was the same whether the companies came from Germany or abroad. Those who were able to compare their results to previous participations, confirm that they were able welcome more visitors to their stands in the year 2015.
On average the success of this trade fair was awarded the grade 1.9 by the companies interviewed.