Published on : Tuesday, April 18, 2017
British lighting brand Innermost had its best ever show at Euroluce in Milan this year. With an impressive range of new products and award-winning classics, there was plenty to attract visitors to their striking stand.
Their lighting pieces were suspended between assorted columns and pillars on a dark blue stand that made a wonderful backdrop to the series of distinctly contrasting designs. From the complex product series of the Brixton range, to the highly innovative materials used to create a Kepler: the new collection demonstrated the breadth and diversity of their product range.
This was also the company’s first time presenting another brand, and the EOQ collection made a wonderful compliment to Innermost’s range. With their classic design principles, EOQ products are perfectly engineered with sublime, sleek finishes. From extruded aluminium to hand blown glass, each design is crafted with precision engineering; quality that was evident to visitors at Euroluce when they could be admired up-close. The technical, satin look of their product is truly current and attracted great interest throughout the show.
Visitors were drawn to the stunning stand and beautiful products but discovered more than just the impressive aesthetic. Technology was at the forefront in the new collaboration with Casambi, a lighting control solution that brings infinite options of wireless functionality to all consumers. The brand demonstrated the bluetooth control system which allows their range to be controlled via smartphones, tablets or switches. This elegant, practical and affordable solution was extremely popular and kept interested visitors on the stand, discovering the opportunities of this great new technology.
With the highest number of visitors, the most leads and the biggest selection of new products, Euroluce 2017 surpassed all previous shows as well as the company’s expectations.