imm cologne rides high with advance space bookings

Published on : Wednesday, October 4, 2017

imm-cologneThe amount of exhibition space already booked for imm cologne 2018 has exceeded all of the fair organisers’ expectations. The international interiors show will return to Cologne for 7 days from January 15 to 21, 2018.

 
Arne Petersen, Vice President Trade Fair Management, says, “Compared with the same period of the previous year (2016), we have recorded double-digit growth overall – and that is with respect to exhibitor numbers as well as the amount of reserved space. Almost all of the halls are already fully reserved, both in the design-oriented Pure areas and in those halls in which the lower and mid-priced segments are exhibited.”

 
This positive development is driven by a double-digit percentage increase in registrations from abroad. “Not only does northern Europe represent an attractive market environment for furnishings companies from all over the world – imm cologne is also a business platform where new interior design trends and products must be showcased if these businesses are to remain competitive”, notes Arne Petersen, giving his assessment.

 
In addition to the large number of returning exhibitors from previous years, a marked increase in interest from exhibitors from eastern and south-eastern Europe has been observed, especially from Poland, Greece and Turkey. Furniture companies from southern Europe also value the market in Germany – a double-digit increase in exhibitors from Italy, Spain and Portugal has likewise been reported. And more and more exhibitors from the United States are happy to make the long journey to the Rhine. The number of registrations from within Germany is stable, according to Petersen.

 
Commenting on the very limited space now available, Uwe Deitersen, Director of imm cologne, adds, “A few areas can still be reserved. I think German furniture manufacturers currently have a tremendous opportunity to introduce themselves to international buyers and take advantage of new sales prospects.”

 
In total, the Cologne-based organisers expect over 1,200 exhibitors, over 70% of whom will be travelling from every corner of the globe. Exhibitors at imm cologne can hope to attract new markets, because the audience is also increasingly international. In Cologne, buyers from Germany, Europe and overseas are presented with an unparalleled variety of international companies from all interiors product categories and price brackets.

 
For imm cologne’s trade visitors, this development means an even greater choice and variety of products and suppliers from the international interiors sector. In Koelnmesse’s 11 halls, they can not only find out about the latest interior design trends and global product innovations, but also effect purchases easily. There is no other trade fair platform in the world where business can be conducted more effectively or efficiently in the interior design sector.

 

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