Published on : Tuesday, October 10, 2017
The next edition of imm cologne will introduce the new trade fair format: Pure Architects. From January 15 to 21, 2018, the show will witness strong participation of leading sanitation brands where they will present themselves to design decision makers in the Pure Architects segment.
The bathroom is being increasingly perceived and used as living space. Koelnmesse also sees the increasing demands of clients for their new bathrooms reflected in the increasing number of individual exhibitors from the bathroom product segment. Its new offering of a specific presentation platform at imm cologne is currently being noted with great interest in the sanitation segment. Visitors to imm cologne will have the opportunity in January 2018 to see for themselves how the boundaries between bathrooms and living spaces are becoming increasingly blurred in interior design.
With the new design possibilities, doors for new forms of presentation are also opening for sanitation assortments. The international interiors show imm cologne has now developed a special format for assortments that, like the bathroom, enter into a relationship with the architecture: Pure Architects. The participation of leading brands of the sanitation industry confirms the need and the successful Cologne offering of a solution for the integration of the bathroom into the lifestyle context of an interiors show. The sanitation companies anticipate new impulses from the target group orientation of Pure Architects and from a presence in a new proximity with other interior design assortments.
Important players will be at imm cologne 2018. Till now, brands like Antonio Lupi, burgbad, Bette, Klafs, Vola, Geberit, Laufen,Vallone, Tece or Emco are among the exhibitors of the premiere event.
The stand concept of Pure Architects also offers the possibility to focus on a central product or brand statement. Sabine Meissner, Head of Marketing for burgbad, says, “We will be presenting our innovative RL40 mirror cabinet programme at imm cologne 2018. It is equally both a spatial concept and a lighting solution. It is a product that requires explanation, and in Pure Architects we find a platform suited to now and again be able to tell a clientele familiar with interiors a few words more.”
Another attractive common denominator for bathroom planning is provided with the theme of light, which will not only be focused on next year in Pure Architects as technical light, but will also be prominently featured in the Pure section as decorative light.
Manufacturers of tiles and floor coverings for the bathroom will also be on location. Bärwolf, the wall and floor covering provider; Florim, the manufacturer of porcelain stoneware tiles; and TheSize Surfaces, a young company with a strong orientation toward export will exhibit at imm cologne.
For exhibitors from the bathrooms sector, Pure Architects offers a unique opportunity to present their creative ideas for modern bathrooms in the context of an international interiors show. Visitors will have the opportunity to see for themselves how, in the world of interior design, the boundaries between bathrooms and living spaces are becoming increasingly blurred.