Published on : Thursday, February 27, 2014
Today’s interpretation of cosiness is the most cosmopolitan, beautiful and simply modern interpretation the world has ever seen. At the international interiors show, imm Cologne’s design segment Pure displayed a host of interpretations of a massive trend:: cosy accessories to transform huge beds into lounge areas, warm colours and textiles brought a sensual atmosphere to soften linear interiors, and wood continued to be the material of choice for the comfortable, cosy trend. Sofas and armchairs were a lot less angular than they have been over the last few years. The sweeping lines and rounded silhouettes of traditional 50’s and 60’s design are seamlessly and delicately integrated.
Design and comfort – they have never really been mutually exclusive. However, design ideals represented by designers and design brands were often characterised by a formally purist severity and in the eyes of many consumers, were often perceived as cold and impersonal. Now, the new trend for cosiness seems to denote a reorientation in design and this could be seen at the recent imm Cologne. Even in designer apartments and lofts, an element of the cosy prevailed.
Furniture design is getting softer and more emotive in general. Another relatively new phenomenon is that more and more manufacturers are working with a lot of wood and traditional shapes to answer customers’ demands for a natural and cosy living environment. Also, the many re-workings of classic furniture design displayed at the fair plug into the classic interiors tradition and service a new collection culture. Above all, it was interesting to see that alongside the younger, more progressive labels, the larger, premium brands are also producing furniture with softer, more welcoming shapes and colours. Throughout the design segment Pure, there were examples of how the new cosiness is being interpreted in a modern, fresh way. The manufacturers enjoyed the great atmosphere at the imm Cologne 2014 as well as the free, open and airy hall design.
The 2014 edition of “The House” will be the first house which does not have to be permanently dismantled after the fair. During the fair, a further use of the construction under the banner of a further development of this innovative interiors idea was born. The temporary installation will be rebuilt in the summer of 2014 with the pro bono assistance of everyone involved in the project – as part of a youth camp on a farm in Mecklenburg-Vorpommern.
The imm Cologne 2014, reflecting the dominant cosy trend, demonstrated that good business, a relaxed atmosphere and creative concepts are great bed fellows. This productive combination was very much valued by the exhibitors and they praised the great networking opportunities and the structured, broad range of design selections, alongside the flawless running of the fair. The fair had extraordinarily high visitor figures with around 142,000 interiors enthusiasts making targeted visits to Cologne. Fans of Italian lifestyle, Scandinavian design labels and young design experimentation focused on the south halls 1-3 as well as the classic design hall 11: the new design axis of the imm Cologne with Pure One, Pure Village, Pure Editions and Pure 11.