Published on : Thursday, November 21, 2013
Registration numbers of more than 1,100 companies from 50 countries get the furnishing show close to a record. Already in the beginning of November over 80 percent of all stand spaces were booked. Especially the great demand from foreign enterprises is a proof of the international mass appeal of the imm cologne.
Good news for trendsetter: The design area will be enlarged on a great scale with the new formats “Pure Elegance” and “Pure One-Design Injection”. The traditional core of “Pure” and starting point of the Design Course is as usual hall 11. From there visitors are guided to hall 3.2, the home of the successful format “Pure Editions” with visionary furniture and interior design concepts. Next stop is “Pure Village” in hall 2.2 with unconventional brand and product stagings of design oriented premium exhibitors.
The new format “Pure Elegance” – an exclusive range of luxury and high quality products – will be presented in hall 2.2 as well. And as if that weren’t enough, it is also the location of the spectacular top design event “Das Haus – Interiors on Stage”. Danish designer Louise Campbell, a leading personality in the new Scandinavian avant-garde, will present her dream of a perfect home.
Tags: "Das Haus - Interiors on Stage", Danish designer Louise Campbell, imm cologne
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