IFFS 2015 Partners European Union on Its First Business Mission to ASEAN

Published on : Thursday, July 10, 2014

IFFS-AFS_LogoThe International Furniture Fair Singapore 2015, held in conjunction with the 32nd ASEAN Furniture Show (IFFS/AFS 2015), co-locating with The Décor Show and Hospitality 360°ushers in the first-ever European Union (EU) participation next March. Co-ordinated by EU Business Avenues, a program under the EU, this also marks their debut efforts to explore the market opportunities that ASEAN avails for more than 40 European furnishings companies and brands.


IFFS 2015 was a choice platform, amongst many Asian fairs that EU deliberated since last year, to assist small and medium companies from the EU enter and expand their businesses in ASEAN. This initiative is a business support programme which enables companies from the EU better understands the characteristics of the ASEAN market, with the objective of establishing mutually beneficial and lasting business relationships between the EU and ASEAN.


In March next year, these 40 companies and brands will launch their decorative and furnishing exhibits from 28 cities in Europe, under the label “European Design”. Mr Ernie Koh, Chairman of IFFS Pte Ltd commented: “Due to Singapore’s infrastructure and strategic location as well as the proven track record of IFFS, it was naturally the preferred choice for the first EU Business Avenues programme in ASEAN. We are delighted that the EU has made the choice decision to leverage on the IFFS as the platform to showcase European Designs with the business objective to gain exposure and experience for their businesses in ASEAN. I am sure the plethora of shows can offer abundant networking and business opportunities for the delegates to explore the dynamism of the markets here.”


In addition to the already robust line-up of first-time and loyal repeat exhibitors, IFFS 2015 will spice up the global furniture scene once again, making it truly Asia’s one-stop sourcing platform and a must-visit on the international furniture trade exhibition circuit. To date, more than 50 per cent of the total 60,000 square metres of exhibition space has been snapped up, even nine months ahead of the fair. This early high participation rate is a credible endorsement of the fair’s solid reputation as one of the world’s top international furniture trade shows featuring the best of East and West.


Singapore exhibitors have been most enthusiastic in their support for the upcoming fair, with advocates from the local furniture scene including d-Bodhi, Eurosa Furniture, Koda Ltd, Star Furniture as well as familiar names like Archipelago Exports, Asiades, Haleywood and Home of Homes Furniture.



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