Ideal Standard Partners with Pure Residential and Commercial

Published on : Wednesday, August 20, 2014

ideal standardIdeal Standard signs a partnership with Pure Residential and Commercial to supply its bathroom products to a new housing development in North Wales.


Each bathroom at the St Winefrides development in St Asaph will feature products from the Concept Space range of ceramics, baths and storage solutions, as well as Kubo shower enclosures. The 15 homes will also benefit from Ideal Standard’s ConceptBlue water-saving technology.


Ideal Standard said it was selected for the project as its products met ‘stricter guidelines based on energy and water usage due to Welsh regulations, which allocate a lower amount of water per person than in England’. Residential sales executive, Northern Region, Matthew Smith added: “This is a fantastic project that will allow us to provide the highest spec bathrooms that don’t compromise our sustainable principles.”


Pure Residential said: “We have always admired Ideal Standard for its wide range of quality furnishings, which have played a key role in the St Winefrides development.”



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