Published on : Saturday, January 11, 2014
“Giving the world a good night’s sleep” is the mission for the Hilding Anders Group. German customers can now get to know this Swedish bedding company – market leader in Europe and Asia – and our five West European brands at the imm. The booth in Hall 9 is well worth a visit, offering both branded and private label concepts.
Last year at imm, Hilding Anders presented three factors that build our Group sleep philosophy: Ergonomics, Bed Hygiene and Bed Climate. This year brands such as Hilding, Jensen, Curem, Swisshome, Bico and Carpe Diem show how we realize them – in different ways, but always with highest quality. Each brand is a specialist in its area, supplying bed systems with a scope that is as diverse as the end consumer needs.
The broad offer agrees well with the trend towards highly individualised sleep solutions. In order to stay ahead in the coming years, Hilding Anders is investing one million Euros in 2014 in the establishment of a unique sleep laboratory that will be opened at the end of the year.
With around 8,000 employees in 40 countries across the world, Hilding Anders generates approximately 880 million Euros net sales. The company was successfully refinanced in the autumn 2013, having Arle Capital Partners still as it majority shareholder. Behind Hilding Anders are 20 brand and private label concepts forming a portfolio that is unique on the European market.
The German market should have an increasing share of the overall portfolio. German sales are managed by Sales & Marketing Director, Olaf Kiepke and his team based in Oberhausen. By offering coherent concepts for bedding specialist and furniture chains, the organisation brings alive the Hilding Anders trade show motto of “Trust and Competence”.
Since January 2, 2014, Hilding Anders has a new CEO & President– Alex Myers – determined to continue developing the company further in a positive Scandinavian way.
Tags: Alex Myers, Bico and Carpe Diem, Curem, Hilding Anders Group, Jensen, Olaf Kiepke, Swisshome
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