Published on : Tuesday, April 26, 2016
The redesign has allowed Habitat to completely rethink the 25,000 sq ft space and make it the best place to shop. From ‘open’ window displays that allow to see right through the store, via a mirrored showcase ‘pop up’ area to house interior design installations and events to digital points to access the entire Habitat range in all its glory. Everything needed for the home is available at Habitat.
Designed completely in-house, the project was kept with the Habitat design team to stay true to the brands design aesthetic. The two storey renovation features a new simplified layout and modern interior design scheme that strips the building back to its original architectural framework. A streamlined glass central staircase, bespoke outline fixtures designed in-house and a monochrome scheme with dark wood floors throughout aims to enhance the feeling of light and space in the store as well highlighting the signature bold and bright colour palette Habitat uses in its collections.
MD Clare Askem said, “The new store now truly reflects what we stand for, designed in-house by our London studio to embody our values of good, fun design that is unexpected and forward thinking. It’s very different to the Habitat that you’ve seen before and has been an opportunity to re-affirm our identity on Tottenham Court Road as a design brand. I think we’ve really successfully brought together both online and offline strands of the business understanding how our customers are shopping today and we’ve set a benchmark for how we plan to evolve the brand going forward combining offline and online retail. For me, Tottenham Court Road is the perfect embodiment of this future multi-channel vision and marks a really exciting new chapter in the Habitat story.”
Tags: brand, design, displays, flagship, floors, Habitat, in-house, installations, interior design, lighting, london, project, showcase, showroom, space, staircase, Store, tottenham court road, window, wood