Published on : Friday, October 27, 2017
Earlier this month, the Florim Group inaugurated a new institutional space in Moscow for the Russian market. Designed in collaboration with project professionals, the flagship store is a platform for events, meetings, trainings and exposition that satisfies a variety of ambience proposals.
Located in a prestigious residential area near the second ring of the Tagankaya metro, the showroom is a modern and elegant space that develops on a rectangular plan. The open space structure is designed to present all the bestsellers of Florim brands such as Floor Gres, Cerim, Rex, Casa Dolce Casa, Casamood, CEDIT and FLORIM stone.
The interior design concept is realized in stylistic continuity with other institutional headquarters. It interprets the key concepts of the Florim Gallery of Fiorano Modenese and has been studied by the internal project office. The exterior design of the structure is the result of Florim Solutions division, that specializes in complex architectural solutions. The Flagship also includes an interactive room equipped with a video projector that can host conferences, events and educational trainings.
With wider and more functional space in comparison with its previous location (where the company has been presented since 2014), the Moscow Flagship store goes in line with the Flagship Store of Milan and New York and the CEDIT Space in Milan. Moscow’s investment confirms once again the importance for the Group to establish a closer connection with project professionals to promote design and Made in Florim style in the world.