Published on : Monday, November 6, 2017
FLEXFORM has spotted a particularly strategic location for its first flagship store in Manila, in the up-and-coming Makati Bel Air district, an area soon to become a point of reference to go to for high-end Italian design furniture.
The building, designed by Eduardo Calma, features geometric yet impactful lines, a rigorous metal structure made lighter by large glass panels. The prestigious exhibition space covers a surface of over 800 square meters on two floors, both of which are totally dedicated to the presentation of the most representative products of the FLEXFORM collection. The layout concept calls to mind the new display image launched at Salone del Mobile and conjures up a particularly elegant as well as sophisticated ambience.
The opening party, hosted on October 4, was attended by the Galimberti family as well as by Mr Giorgio Guglielmino, Italian Ambassador in the Philippine, who highlighted the growing appreciation for Italian design in the Asian country.
Through the opening of the FLEXFORM Manila flagship store, the company can boast an exhibition space sure to become a point of reference for architects, interior designers and customers alike. The products are contextualised in charming and inspiring environments, according to a successful display format, which perfectly conveys the philosophy of the company, while also exuding elegance, comfort and quality, core values of FLEXFORM.