Published on : Tuesday, February 7, 2017
FIMMA Brasil – the International Fair of Machines, Raw Materials and Accessories for the Furniture Industry – is going to be held from March 28 to 31, in Bento Gonçalves, one of the main furniture centers in Brazil. The four-day event will bring together the main players in the market, who will be exhibiting launches, products and services, in addition to innovations. Approximately 30,000 visitors are expected to attend the 2017 fair edition.
Currently the fifth largest furniture industry fair in the world, FIMMA Brasil aims to support the development of the sector by exhibiting technologies, inputs and cutting-edge equipment that will be turned into business opportunities.
Rogério Francio, the president of FIMMA Brasil 2017, says, “The participating companies have the chance to exhibit their products in a global showcase, strengthening their brands globally, expanding their contact network and building up strategic alliances.”
According to Francio, for more than 20 years the fair has built and consolidated credibility in the furniture industry, and it is organised by MOVERGS, one of the most reliable and active trade associations in Brazil.
In 2015, FIMMA Brasil had expressive numbers which are intended to be repeated this year. A total of 550 brands will be exhibiting from 30 different countries, including Spain, France, Italy, Germany, India, Austria, Portugal, Turkey, Czech Republic and Peru. The expectation is to reach a turnover similar to that obtained in the previous show.
He adds, “Our goal is to total US$ 290 million. The fair has a commitment to the sector. It is a tool to help the industry and its executives make decisions, enter partnerships and generate business.”
To give exhibitors greater visibility, FIMMA Brasil will carry out the Image Project, which will bring opinion makers and professionals from the international press to the event to present and promote the potential of the Brazilian furniture industry and, consequently, develop the creation and enhancement of the industry image abroad.
The expansion of the market for the woodworking industry will also receive an incentive through the Buyer’s Project, which will enable the direct contact between importers of machinery, raw materials and accessories for furniture and Brazilian exporters.
Strategically developed and focused on promoting international business transactions and future partnerships, the project will offer pre-scheduled business meetings and technical visits.
Both the Image and the Buyer’s projects are supported by the Brazilian Trade and Investment Promotion Agency – APEX Brasil, through the Orchestra Brasil Project, and ABIMÓVEL, through the Brazilian Furniture Project.
Francio adds, “We will have the participation of 50 international buyers and ten journalists and opinion leaders from the United States, Mexico, Panama, Chile, Colombia, Peru, United Kingdom, United Arab Emirates, Argentina, Uruguay, Bolivia and South Africa. Without this important support, this would not be possible.”
Another activity held during the fair will be the FIMMA Joiner. The project aims to disseminate the entrepreneurial culture among small-scale entrepreneurs in the woodworking industry with targeted actions that facilitate their access to information, promote sustainable development and bring professionals closer to the innovations available in the sector.
To complement the exchange of information, the Furniture Workshop will discuss ways and opportunities for a more competitive management, regarding both products and processes. This is a structured action that will provide knowledge to the industry professionals, establishing links with other entrepreneurs and offering an approach on topics related to technology, innovation, markets, consumption, design and brands.
The debates will continue with two important concurrent events: the “International Seminar on Industry 4.0 – The Ongoing Technological Revolution”, which will deepen and disseminate information on the fourth industrial revolution, and the “International Seminar on NR 12 – Safety at Work involving Machinery and Equipment”, which will address the impacts and opportunities for the furniture industry, as well as the NR 12 application in the segment, the Annex that the industry has been building to the regualtions and the negotiations to meet its requirements.
Francio concludes, “FIMMA Brasil is much more than a fair, it’s a chance that people have to expand their knowledge and make new connections, establishing an important relationship with a world of novelties that surrounds it.”