Feria Valencia Presented A Forum for Housing Sector

Published on : Wednesday, May 28, 2014

Feria HabitatFeria Valencia presented a large presence of entrepreneurs from their project ‘Align’, an initiative that, from public administrations, technology schools, sectoral organizations promotes entrepreneurship and new business initiatives in the area of habitat.


The aim is to promote new ideas and business projects through a theoretical training, on the one hand, and, on the other, the personal counseling of outstanding professionals in the active housing sector.
The presentation of ‘Align’ summoned the heads of the organizations and agencies related to the project. Therefore, the general manager from IVACE (Valencian Institute of Business Competitiveness), Joaquin Rios Casanova, opened the day who was accompanied by the CEO of CEEI Valencia (European Business and Innovation Centres), Jesus Casanova, by the institutional part. In addition, José Blasco also participated, president of the management of the sector Federhábitat; deputy director of the Institute of Technology Aidima, Manuel Boronat, and entrepreneur and designer for the firm Viccarbe, Victor Carrasco. Feria Valencia who was represented by its CEO, Enrique Soto, and marketing director Ignacio Mateu.


They represented the essence of the project: from the catalyst of the same (Feria Valencia), to the ideologue (Victor Carrasco) through those who provide momentum and funding (Ivace and CEEI) and information in a key sector (Federhábitat and Aidima). And there, precisely, is the essence of this initiative: to align these segments with new innovative ideas and entrepreneurial projects for them to be a real success.


Studies of interior design, former participants in the nude Salon at Feria Habitat Valencia with an innovative product looking for production, young entrepreneurs with new business models for distribution of products from habitat or, even, consolidated companies looking to open new marketing channels are some of the examples in the afternoon of yesterday who participated in the coming-of ‘Align’ and that make the target audience for this initiative. For a registration fee of 250 Euros, the twenty project participants in’ ‘Align’ will receive from the month of June to September, thirty hours of training provided by both CEEI and Aidima around matters such as the new business model in habitat, how to create new businesses, funding instruments, trends in the housing sector, innovation through the consumer, competitive environments or new distribution channels.



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