Published on : Wednesday, November 2, 2016
Dutch Design Week (DDW) looks back on a successful 15th edition. Manifesting itself as the centre of design, it showcased work of 2500 designers during the nine days of the festival. Dedicated to the theme ‘The making of’, this anniversary edition focused on the making process and the makers.
The event showed a lot of work from renowned designers, but also, like every year, allowed young talent and the experiment to thrive. This took place in more than 430 curated exhibitions and presentations spread across 100 locations in the city. DDW 2016 attracted an estimated record number of 295,000 visitors.
This year, again, the DDW ambassadors made a key contribution to the week. Autonomous designer Maarten Baas explored the possibilities of interdisciplinary working and encouraged visitors and colleagues to look beyond borders with his exhibition “Maarten Baas Makes Time”. Designer Bas van Abel emphasised the role of design in social issues and the development of sustainable products. With his new exhibition, The Making of Your World, he focused the attention on new schools of thought that can make the world better and fairer.
On October 29, the annual Dutch Design Awards were presented. Designer Christien Meindertsma convinced the international jury on all fronts. Her FLAX Chair won the Product and the Future Award (the prize for the most promising design of the future).
Prizes were awarded in six categories. The encouragement prize for young talent (Young Designer Award) was for Tom van Soest. Brabantia received the Best Client Award. Crystal Houses by MVRDV won the Public Award. All award winners are published on the Dutch Design Awards website.
New this year was the cooperation between Kickstarter and Dutch Design Foundation. The two launched the very first crowd-funding page for Dutch design, on which acquisition campaigns for 11 design projects were started. All the concepts were on show during DDW in a special retrospective exhibition in the Kazerne.
Martijn Paulen, director Dutch Design Foundation: “More than ever, DDW has shown itself to be a manifestation by and for the designers and leaders from the entire (inter)national creative industry. These days, design is both a cultural and an enterprising phenomenon attracting attention and interest across the board. DDW demonstrates that we have to let go of the ‘old’, limited definition of design and approach it as a creative mentality with an impact that is growing exponentially.”