Dining Goes Industrial and Rustic

Published on : Monday, February 2, 2015

350505-Thomas_Russell_Associate_EditorCasual dining resources at the Las Vegas market are seeing continued strong response to a combination of industrial-influenced, contemporary and rustic designs that combine wood, metal, concrete and bluestone materials.


Companies including Whalen furniture, A-America, Jofran, Homleqance and urban styles are among those showcasing mixed media dining at popular price points.


Urban styles has a number of concrete top tables including a round pedestal and 90 inch rectangular table. Retailing around $899 for a table and four chairs, the tables feature wood bases and concrete tops in a charcoal finish.


Occasional and casual dining resource Jofran is receiving strong response on its Boulder Ridge collection, which features 43-inch round and 78-inch rectangular tables with concrete tops in a smooth gray finish. The round table and four set retails at $999, while the rectangular table and six-chair set on the showroom floor retails at $1,899, including two Parsons chairs.


Whalen Furniture is seeing strong response to a number of new casual dining sets, including Strata, which is made with 6mm solid elm in a burnished elm finish and features a metal base. The $599 table and four set is doing well as are companion occasional tables and entertainment pieces on display.


“Some customers that came in and ordered a container of Strata bought a container of this,” said Rich Serlin, director of sales. “They love it. There is a sea of sameness in dining, and when you come in with something different, people are thirsty for it. They will jump on it.” He added.


In addition to its regular all-wood line, solid wood case goods resource A-America is showcasing about nine inline casual dining sets that feature solid bluestone tops. The groups, shown alongside pieces such as servers that also feature the bluestone tops, are generating orders even though most of the groups, which feature matching occasional pieces, date back to October 2013.


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