Published on : Saturday, February 21, 2015
Porada announced name of six winners – three in the professional category and three in the student category, who were able to capture the spirit of the competition with innovative and original proposals on different types of mirror, which conveyed the values and identity of Porada, leading Italian designbrand. The winners who would share the total prize pool of 10,000 euros and who stood out for their work for their great quality among the 327 projects submitted to the selection board from around the world.
The challenge was to present unpublished projects aimed at enhancing the use of production technologies and manufacturing and finishing processes typical of solid wood work. They should have also have taken into account conformity to specific functionality and ergonomic requirements, existing safety legislation, environmental and sustainable design requirements.
The winner of the competition for the Professional category was Double loop, a mirror holder composed of two “bands” of solid wood, the curvature of which is inspired by the harmonic forms of fabric and paper. The Canadian designer, Libero Rutilo, created a product with seemingly simple aesthetic that actually hides a high degree of manufacturing complexity requiring considerable craftsmanship in the curvature of solid wood to make it fluid and light like fabric.
On the other hand, an Italian was the winner in the Student category: Federica Eleonora Belli, a student at the Como branch of Politecnico di Milano, was awarded the first prize in the category with Weg, a mirror holder with an oval shape, incorporating a container and a removable leather tray, recalling the lines of an egg and marsupial pouches, evoking, according to the designer, the ability of nature to create, reproduce and protect.