Published on : Wednesday, January 17, 2018
Cassina presents the past, present and future at imm cologne 2018. The stand, characterised by the In Store Philosophy 3 concept, the coordinated image developed by Patricia Urquiola for the company’s stores, brings together Cassina’s most recent collection together with a series of new combinations for its iconic products.
Thanks to the continuous research carried out on the classics, historical ‘secrets’ reveal the importance of personalised objects, a concept which is always more actual today.
Design classics with a historical twist
The LC3, historically known as the Fauteuil Grand Confort, was designed in 1928 by Le Corbusier, Pierre Jeanneret and Charlotte Perriand as part of their revolutionary interiors project.
The first prototypes were made to furnish Villa Church, owned by an American couple living in Paris, and the next year a selection was displayed – with much scandal – at the Salon d’Automne at the Grand Palais.
Each architect had designed a specific version for the exhibit, the production of which they personally financed, based on their individual ideas and tastes. Their final choice was to show the Le Corbusier version.
Following the exhibition the three architects took their personal prototypes home: Charlotte Perriand to her apartment in Montparnasse, Le Corbusier and Pierre Jeanneret to rue Jacob in the Latin Quarter, until 1934 when Le Corbusier moved to his new apartment in rue Nungesser-et-Coli.
History supplies fascinating variations
During imm cologne, Cassina presents two of the three Exemplaire Personnel models, one by Le Corbusier and the other by Charlotte Perriand.
The personal examples of these armchairs are part of a more ample research to discover the farsighted approach of Le Corbusier, Pierre Jeanneret and Charlotte Perriand to design tailor-made furniture for specific architectural projects.
Cassina, in collaboration with the Le Corbusier Foundation and heirs of the architects, has in fact put into production a number of historical pieces, for example from the Villa Church and Villa La Roche projects, recognisable for their non-standard use of colour and constructive details.
The Exemplaire Personnel also differ from the standard LC models in their colour combinations and quality of leather.
LC3 Exemplaire Personnel LC: characterised by a new brown base which accentuates the green tubular structure, the armchair is padded with soft feathers to give a more relaxed look and is upholstered with an extremely soft and tactile natural dark grey leather.
LC3 Exemplaire Personnel CP: characterised by a new brown base which accentuates the light blue tubular structure, the armchair is padded with soft feathers to give it a more relaxed look and is upholstered with an extremely soft and tactile natural brown leather.
Authentic personalised models
Today personalised furniture is always more appreciated and sought after. Cassina has therefore decided to re-propose these models in a limited edition of 100 pieces each. Marked with the signatures of the three authors, the Cassina branding and progressive ID number (1-100), the pieces are an authentic representation of the cont emporaneity of these modern architects.
A further interpretation of the iconic Utrecht armchair
The Utrecht armchair by Gerrit T. Rietveld has been subject to a number of recent interpretations that explore this great classic first designed in 1935 for the Dutch department store Metz&co.
In this case, the armchair has been revived with an unusual Friesian upholstery.
Concepts from the book ‘This Will Be The Place’ emerge through the products on show
The fluidity of space, hybridization of types, and circularity of time and forms analysed in the critical readings of the pioneering book This Will Be The Place, curated by Felix Burrichter and launched last year for the 90th anniversary of Cassina, all emerge in the stand’s presentation.
The Cassina products naturally dialogue together in a perfect interpretation of today’s contemporary evolving interiors.