Published on : Thursday, March 20, 2014
At the British Institute of Interior Design (BIID) Annual Conference that will be held at RIBA’s London HQ, Portland Place, London, on June 19, 2014 “the power to have a dynamic and positive impact on human thinking and behaviour, design is capable of transforming all our lives for the better” will be discussed detail and explored.
“We live in a world, where the vast majority of people realise that design offers enormous power for shaping and changing the human experience,” says Sue Timney, President of the BIID. “Design can be harnessed to solve our problems and make the world a better place. At this year’s conference we’ll look at how health centres and hospices, leisure and work spaces, retail and residential interiors can all be improved through intelligent and creative design. As the professional body for interior designers, it’s our responsibility to tell this story, and help designers and their clients realise just what design can achieve.”
The conference entitled “Life-Changing Design: Transforming the Human Experience” will tackle these issues with the help of a prestigious line-up of inspirational and influential speakers who will dissect the nature of good design and assess the impact it can have.
Confirmed speakers for the 2014 conference include Lee Penson from leading architecture and interior design studio Penson; Charles Jencks, a trustee and Co-founder of Maggie’s Centres; Edwin Heathcote, the architecture and design critic of The Financial Times, and author of “The Meaning of Home”, an exploration of the symbolism and associations underlying everyday domestic design. Professor Rodney Fitch CBE, educator, independent consultant and founder of the retail consultancy, Fitch; Tim Mutton, CEO of Blacksheep, the international, award-winning design practice renowned for a growing portfolio of remarkable projects in the hospitality sector.
Last year’s conference attracted an audience of more than 220 people, including interior designers, media and leading industry figures. It featured high profile speakers from a range of design disciplines with Thomas Heatherwick, Ab Rogers, Jason Bruges and Deyan Sudjic amongst those taking part.
In 2013, Angela Brady (President of the RIBA), Sir James Dyson, Thomas Heatherwick and Deyan Sudjic (Director of the Design Museum) joined Sir Paul Smith, Zandra Rhodes, Dr Paul Thompson (Rector of the Royal College of Art), Andreas Von Einsiedel (celebrated interiors photographer) and Graham Watts (Chief Executive of the Construction Industry Council) as BIID Honorary Fellows.
Tags: British Institute of Interior Design (BIID) Annual Conference, Lee Penson, RIBA, Sue Timney, Tim Mutton
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