Bette Returns to Sleep

Published on : Wednesday, November 27, 2013

BetteBette returned to the Sleep event for the first time since 2009, in a bid to raise awareness of its ranges and warranty and to tap into the hotel market.

 

According to KBB Daily Bette’s sales and operations director, Samantha Wake was impressed by this year’s Sleep event and the quality of its visitors, and said of the manufacturer’s visit to the BMA Award-winning show: “We were able to communicate strong benefits [of our products] – such as our 30-year warranty and BetteUpstand. We also set out to raise awareness of our extensive range, and the fact we offer bespoke options.”

 

While the freestanding BetteArt bath brought visitors on to the manufacturer’s stand, Wake said it was its flush-to-floor shower area, BetteFloor Side, that created the most interest among specifiers. “More high-end hotels and developments are installing flush-to-floor shower areas to create a sleek, minimal look, and products like BetteFloor give them the option to do this.”
“We were impressed with the show and the quality of the visitors,” she concluded.

 

 

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