Beko showcased at Salone Internazionale del Mobile

Published on : Monday, April 21, 2014

The leading showcase for domestic technological innovation returned for the sixth time, bringing the most evolved and transformational built-in domestic appliances to the Rho Milan Fairground from April 8 to 13, 2014.

For the first time, Beko showcased exclusive product collections at FTK (Technology for the Kitchen), the platform for cutting edge built-in technology which has steadily become a benchmark event. These collections range from white goods to built-in appliances – all primarily geared to improving the kitchen experience in spaces increasingly required to be more healthy, efficient and comfortable, and capable of generating memorable occasions and great emotions.

Energy saving and respect for the environment are both prime concerns in Beko’s philosophy, and throughout the production chain. All the solutions are inspired by design and desire, offering consumers quality products that respond to all possible technical demands while remaining furniture components in their own right. This means that domestic appliances have taken on new shapes and materials, they are light and compact, ergonomic and extremely appealing. Contemporary lifestyles and increasingly integrated domestic spaces call for multipurpose solutions that guarantee maximum flexibility when it comes to space arrangement.

In addition to building ultra-efficient technology, Beko also invests substantially in product design. As such, Beko has engaged one of the Europe’s most renowned furniture designers, Patricia Urquiola, to find the perfect balance between the ostensible opposites of technical performance and appealing design. Achieving this harmonious whole has earned Beko multiple industry prizes, such as the prestigious IF Design Award and Red Dot Award.

Tags: Beko, FTK (Technology for the Kitchen), IF Design Award, patricia urquiola, red dot award, Rho Milan Fairground