Published on : Friday, December 1, 2017
B&B Italia has opened its first Lebanese flagship store in Beirut, in Place des Martyrs, the city’s main square. The store is situated at the entrance to the most exclusive pedestrian zone, dedicated to luxury shopping.
The elegant and welcoming space is spread over 1,000 square meters and split into two floors. Characterised by a modern steel structure, it showcases the B&B Italia, B&B Italia Outdoor and Maxalto collections with a strongly contemporary mood.
The store’s spontaneous, intuitive approach makes for a welcoming environment that expresses all the sophistication and elegance of the B&B Italia collections. The layout, split into separate areas in different styles, offers a selection of solutions for the living, bedroom and outdoor areas. The store also features an exclusive presentation of Backstage, the B&B Italia wardrobe system that redesigns the concept of storage and the distribution of internal compartments.
The stylistic choices, the interior design, the blend of architectural details and materials, the interplay of light and shadow, give life to an environment brimming with personality, creating a strong, original, international image that is rich in ideas, proposals and solutions. The store interiors are marked by walls covered in black and white graphic designs, black false ceilings, striking oversized backlit partitions, floors in porcelain stoneware, and refined visuals, all of which help to create a unique atmosphere.
For its new opening in Beirut, B&B Italia has confirmed its partnership with Le Cercle, run by of the Hitti family. Also thanks to the experience of the Hitti family, the new store sets out to become a high quality, professional platform; a ‘design destination’, in a market that is increasingly sensitive to the innovative tastes of the Lebanese and their pursuit of refined, high quality products, to underscore the country’s typical “art de vivre”.