Ambiente 2014 Showcase innovations in the household and kitchen

Published on : Tuesday, November 19, 2013

At the world’s leading platform for business, inspiration and trends, the emphasis is on functional innovation around the themes of table, kitchen and household. Since 2012, Ambiente has provided a special platform for exhibitors from this sector. In cooperation with product designer Sebastian Bergne, the special presentation ‘Solutions’ will act as a showcase for new products that are especially impressive on account of their utility, their clever handling, an exciting idea or the innovative use of materials. At Ambiente 2014, the special show in the foyer of Hall 4.0 will be a crowd puller once again. This is also on account of the straightforward lines and industrially inspired layout of the special show. To set the scene, Sebastian Bergne illustrates to best advantage the particular features of each selected product by means of a short film clip. In this way, buyers can rapidly convince themselves of the virtues of potential sales hits.

 

“The ‘Solutions’ approach is unique and the increasing levels of interest shown by our exhibitors and trade visitors in the past two years prove that we are directly on target with this. As originators of the ‘Solutions’ concept, we are delighted that we can once again rely on Sebastian Bergne’s great expertise when it comes to selecting and presenting the products”, says Nicolette Naumann, Vice President Ambiente/Tendence. With more than 4,700 exhibitors, of which there are 2,200 in the Dining segment, the leading international fair provides an unrivalled range of products and consequently an ideal platform for staging innovations with that special extra feature.

 

Exhibitors at Ambiente still have until 2 December to submit innovative new products for ‘Solutions’. After the application deadline, Sebastian Bergne (Sebastian Bergne Ltd.) will select the participants with the assistance of Marcel Stut (essen&trinken) and Claus Tormöhlen (GALERIA Kaufhof).

 

 

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