Published on : Tuesday, September 27, 2016
Voted as a 2016/2017 Superbrand, ALNO is again one of Germany´s outstanding brands in the brand dominance, customer loyalty and brand acceptance category for the fourth time since 2009. Selected from over 1,350 nominations, the jury placed the kitchen manufacturer in the group of 100 Superbrands Germany 2016/2017.
According to the organisers, superbrands are “brands with a high level of reputation and brand value” which “leave no margin of doubt in terms of quality, consistency and customer loyalty” and “which unmistakably and at the same time reflect the epitome of the quality of a service or entire product segment, and consequently occupy an outstanding position not only in terms of consumer awareness but also within the economy over years and decades”.
Andreas Sandmann, Member of the Board and Chief Sales Officer (CSO) at ALNO AG, shares, “The award confirms that our expectation on the interplay of product quality, functionality and innovative design is also reflected in the particular loyalty shown by our customers towards the ALNO brand and in an exceptionally high level of brand acceptance.”
The world´s largest brand marketing organisation has been awarding the accolade to the best and strongest product and company brands in over 88 countries for more than 22 years. The highlight of the two-year superbrand campaign will be the “Tribute Event” in March 2017.
The ALNO Group regularly receives awards for its innovative products. In the first half of 2016 these included the “Plus X Award” for the “Most Innovative Brand of the Year 2016″ in the “Furniture” product group. As part of the Plus X Award, ALNO additionally received the “Best Product of the Year 2016/2017″ and the “Innovation, High Quality, Design and Functionality” quality seals for the ALNOCERA kitchen.
In the German Brand Award, presented for the first time by the German Brand Institute together with the German Design Council, ALNO was previously voted the 2016 winner in the “Industry Excellence in Branding” category. The German Design Council, one of the world´s leading centres of excellence for design, also gave the “German Design Award 2016 Winner” to the ALNOCERA Concretto ceramic kitchen and the “German Design Award 2016 Special Mention” to the ALNOSTAR PLAN oxide grey kitchen.
Tags: alno, brand acceptance category, brand dominance, customer loyalty, fourth time since 2009, germany's outstanding brands, outstanding position, product segment, quality of service, Superbrands Germany Award 2016/2017