The 54th edition of Salone del Mobile: Ends with Huge Success

Published on : Friday, April 24, 2015

isaloniThe Salone del Mobile in Milan has closed after welcoming 310,840 visitors 310,840 visitors  through its doors. The visitor numbers confirm the trend seen in 2013, the last time the biennial exhibitions devoted to lighting and the office were held. On Saturday and Sunday, the two days the fair opened to the public, 30,881 visits were recorded.


With 69 percent of the high profile operators coming from other countries, along with strong purchasing power, to which all the exhibitors testified, the Salone has confirmed yet again its strong international following strong international following strong international following strong international following, a statement said. The presence of Russian operators was reassuring. China proved the leading market and Germany was the second country of provenance for sectoral operators. This edition saw a particularly high number of visitors from the Middle East; Saudi Arabia, Lebanon and Egypt in particular. Visitor numbers from the US, UK and India were up.


Prime Minister Matteo Renzi referred to this recovery during his visit on the first day of the Salone. As well as recognising the leadership of the exhibiting companies, Mr Renzi emphatically underscored his government’s commitment to supporting the sector, both through specific domestic market development policies and through international promotional activities and support.


Visits by several ministers and representatives of all the political parties were testament to the extraordinarily high quality of the sector and the importance of the event. The theme of the 18th edition of SaloneSatellite, in which 700 emerging designers under 35 took part, was “Life Planet”, proving extremely popular.


The Rho Milan Fairgrounds pavilions also contained Michele De Lucchi’s huge installation “The Walk”, a circular path through the labyrinthine meanderings of the workplace, and architect Dario Curatolo’s installation “IN ITALY”, involving 64 Italian companies and a select group of designers, planners and architects; the installation becomes an app for exploring five interiors – in Lecce, Milan, Rome, Venice and the Val d’Orcia (the Sienese hillside) – in five different styles.

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