BUSINESS IS BOOMING AT THE ANTIQUE MARKET ON PLEASANT HOME ROAD(3.07.2012)
Tuesday, July 03, 2012:
Owner Steven Fiegenbaum said that his sales are up 35 percent over last year and that his top vendors are earning between $8,000 and $10,000 a month. There’s a two-year waiting period to become a vendor.
The key to his success has been investing a large amount in advertising, creating displays to showcase merchandise and making shoppers feel welcome with customer service, refreshments and even wine.
“Sales are important,” Fiegenbaum said. “The big guys, Macy’s and Dillard’s, have established it that people love a sale, so we’re always having storewide sales.” Many antiques dealers nationwide, however, are struggling financially.
“The antique industry as a whole has been hit by the economy. I think it really goes hand in hand with the housing industry,” said Mary Helen McCoy, a member of New York-based National Antique and Art Dealers Association of America and a private antiques dealer in Charleston, S.C.
There is less demand for antique furniture, though customers are still interested in buying smaller objects. Some artwork, such as pieces from contemporary and modern artists, is more popular than others, McCoy said.Wolf Colony