POLIFORM UK CELEBRATES ANNIVERSARY OF THE SHOWROOM IN KING'S ROAD (13.06.2012)
Wednesday, June 13, 2012:
Poliform Uk has the most extraordinary furnishings and avant-garde store in London, that is located directly on the central Kings Road in Chelsea, where the most famous names in style and great fashion stores can be found.
Converted from an old fire station in Chelsea, the area that extends over 3 floors, won in 2002, during the London Design Week, the award for best showroom. The success over the years has led to further expansion in 2009 with an enlargement of the surface of almost 300 square meters, entirely dedicated to Varenna kitchens.
The evening of the anniversary celebration was a huge success and was attended by many guests, architects, designers, journalists and international customers. Great prominence was given to the Poliform and Varenna products and focus on the collection of pieces designed by Paola Navone: the Bug armchair, the Big Bug sofa and the Big Bed.
Located in Duke of York Square, tourists and Londoners were able to not only admire Maxi Bug but to customize it with pictures and thoughts contributing to the creation of a piece of history of Poliform.Wolf Colony
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